Campaign Planning

What is it?
Vandever Batten helps a client determine its readiness for a campaign by creating and evaluating its case for support. Through that process, we recommend a campaign strategy and timeline, as well as assessing and developing the client’s prospective base of support.

When do clients need Campaign Planning?
When an organization has identified the need for a campaign but requires analysis of the campaign case, fundraising goals and volunteer/staff infrastructure to determine if the organization is ready for a campaign, campaign planning with Vandever Batten can begin.

How does a Campaign Planning engagement work?
Our consultants and the client’s Board and staff work together to:

• Assess the viability of the campaign goals,
• Review collateral materials and communication systems,
• Build a staff and volunteer infrastructure that will support a campaign.

We also meet directly with internal and external stakeholders to gauge how key donors receive the organization's case – a prerequisite for ensuring a successful campaign.

What distinguishes Vandever Batten?
Every nonprofit we serve has a unique culture, leadership dynamic, and fundraising need. For that reason, no two campaigns should be supported by the same plan. Our firm's reputation is grounded on providing exceptional customer service and customizing our services and products to meet the special needs of every client.