| Planning, Branding & Leadership Development
Catawba Lands Conservancy and The Trust for Public Land are developing a visionary concept to
build a regional greenway system throughout 15 counties in North and South Carolina. Vandever Batten
joined the team to lead the planning for a capital campaign that would attract private support. Before
the campaign launch, we also played an integral role in developing core project components, including the
funding model, the branding and marketing campaign, and volunteer leadership development. Once completed,
the Carolina Thread Trail will deliver exciting recreational and environmental benefits to citizens throughout the region.
In 2002 Johnson & Wales University (J&W) was recruited to establish a Charlotte campus. As soon as the new president was named,
Vandever Batten began to work with the staff and the volunteer leadership to introduce J&W to Charlotte,
forge relationships, and prepare for the inaugural capital campaign. Since the successful campaign
concluded in 2005, Vandever Batten has continued to provide strategic counsel as J&W has built its
stewardship and major gifts programs. At the five-year mark, J&W is one of the highest-impact projects
in center city Charlotte in the past several decades.
Sugar Creek Charter School (SCCS) serves low-income, at-risk students in grades K-8 in a creatively
refurbished former K Mart. SCCS’s board retained Vandever Batten to conduct a campaign planning study
and development analysis for a campaign that would attract private capital funds to add classrooms, science
labs and a multi-purpose room/cafeteria. Vandever Batten produced a comprehensive roadmap to guide SCCS as
it completes the steps necessary for successfully launching a campaign.
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